Hosted by the Canadian Water Network
The prevalence of PFAS in water and wastewater, along with associated public health risks, is increasingly being discussed in local, national and international media, raising concerns among the public. Utilities must be prepared to respond to inquiries regarding the measures they are taking to monitor and mitigate risks, while also seizing the opportunity to proactively engage target audiences on the importance of PFAS management and support for investments in the utility.
Dr. Vincent Covello from the Center for Risk Communication presents strategies that water utilities can implement to effectively communicate risks related to PFAS. He will also discuss approaches to overcoming common barriers to implementing a risk communication strategy.