SPPH OEH Seminar - Engaging workers and employers in BC about COVID

Designing awareness and education outreach for workers and employers in BC through the pandemic meant having a close relationship with the data around the evolving way people use communication and engagement channels, and with changing perceptions, biases and needs around information related to the pandemic. At WorkSafeBC we have relied on biweekly secondary research updates on changing perceptions and needs, as well as perceptional and operational measurement of the messages we are sharing and the information and tools being used in workplaces with changing health and safety needs. This presentation is a discussion of our engagement design and evolution through the pandemic as a result of the changing needs of the people we serve.

Kerry Buschel
Director, Experience, Marketing and Insights
WorkSafe BC